Laro Tayo “Let’s Play” Brand Identity, Signage & Mural Painting
Laro Tayo, meaning “Let’s Play” in Filipino (representing the owner’s heritage and culture), is a social corner for families, not just as an indoor playground. It’s a co-working space but also a community, connecting families through lounge areas, workshops, and more. Laro Tayo had its grand opening on October 22, 2025.
ConceptShell worked directly with the Laro Tayo founder, Joysha Fajardo, to design a memorable and timeless logo that evokes warmth, inclusivity, and inspiration, as well as create an identity that is not only fun and playful but also calm and comforting for both children and their caretakers. We chose a color palette that gives bright, warm, and natural vibes of the Philippines. The cute little O’s with arms invite everyone to come play.
2024 Hermes Creative Awards Platinum Winner (logo)
2024 GDUSA Best of the Year Winner (logo)
Laro Tayo’s foundation is the Filipino spirit of bayanihan, fostering a sense of community and mutual support. From the bright, colorful logo, exterior graphics, sun signage, and mural done by ConceptShell, there are elements throughout that honor Filipino culture and history.
Watch the process
From blank wall to joy in every corner. ConceptShell left feeling inspired after bringing color, playfulness, Philippine plants & animals to life at Laro Tayo.