About
Our Mission and Vision
At ConceptShell, our mission is to elevate brand presence and amplify underrepresented voices through beautiful, impactful design and strategic communication. We deliver first-class service and exceptional creative outcomes, empowering organizations to lead with authenticity and build lasting connections.
We envision a world where creative collaboration drives unity, equity, and innovation—where powerful, thoughtful design fosters understanding and every voice has the space to shape a more inclusive and inspired future.
4 Key Benefits of Working With Us
Authenticity & Empowerment
Our work helps clients express their truest selves in a bold, professional, and beautiful way. We provide dynamic visual solutions that drive your business forward.
Personalized Creativity
Our designs are tailor-made—never one-size-fits-all. No templates. No shortcuts. Just custom designs built entirely around who you are and what you stand for.
Emotional & Human Touch
We design with heart—making sure people feel a genuine connection to the brand’s identity and purpose.
Reputation & Credibility
We have received over 30 prestigious design awards, including work done for over 10 small or local businesses, startups, and nonprofits. Our founder has received more than 50 design awards alone and is recognized as a creative leader in the graphic design industry.
About Our Founder, Shayla Hufana
Shayla Hufana is a passionate Visual Artist, Designer, and Creative Director who transforms bold ideas into award-winning, brand-defining experiences. With 16+ years of cross-industry expertise—from aerospace and luxury retail to sports, tech, and nonprofits—she blends creativity with strategy to captivate audiences and elevate brands. Recognized by Graphic Design USA as a “People to Watch” design leader in 2023, she continues to push boundaries in art and design.
As the founder of ConceptShell Art and Design Studio, Shayla partners with clients such as the City of Seattle, WNBA Seattle Storm, and NHL Seattle Kraken, while championing the voices of community members, particularly youth and underrepresented groups. Previously, she led creative teams at Cognizant and Boeing, and served as Co-Chair of SEGD Seattle and advisor on the inaugural Racial Justice Commission. Her work spans the U.S. and beyond—from Hawaii to New York, Africa to Asia.
When she’s not creating, you’ll find her painting, refurbishing vintage furniture, collecting sneakers, playing sports, or traveling with loved ones.
Connect with Shayla
Instagram @shayla.ad
LinkedIn
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