Culture Generation Website

Culture Generation partnered with ConceptShell to lead a thoughtful redesign of the organization’s website and develop a cohesive suite of graphic flyers to support their nonprofit initiatives. The goal of this redesign was to amplify Culture Generation’s mission, increase community engagement, and provide a polished, unified platform that supports the organization’s continued growth and impact.

Creative Director & Lead Designer: Shayla Hufana
UX Designer: Kathryn Harper
UX Designer/Web Developer: Danny Lewandowski

Elevating the Online Presence

The redesigned homepage transforms a text-heavy, segmented layout into a bold, immersive digital experience that immediately centers Culture Generation’s story. With stronger visual hierarchy, richer photography, warm color blocking, and clearer calls to action, the new design creates greater emotional impact, improves navigation, and presents the organization with renewed clarity, cohesion, and confidence.

Redesign

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Bringing the Mission to Life

The refreshed website, culturegeneration.org, was reimagined to better reflect the organization’s mission, impact, and growing community—featuring a more intuitive user experience, elevated visuals, and clear storytelling that highlights their programs and values.

Stronger Visual Storytelling

Beyond the website redesign, ConceptShell developed a cohesive suite of branded marketing materials and event flyers to strengthen outreach, promote programs, and deepen community engagement. Each piece was thoughtfully crafted to align with Culture Generation’s voice and visual identity while presenting information in a clear, compelling, and shareable format. Through layered imagery, intentional use of scale and negative space, refined typography, and a richer, more unified color palette, the refreshed designs create stronger visual impact and improved readability—capturing the energy and cultural vibrancy of each culinary experience.